Marketing Specialist, Field

The ESI Group is a pioneer and world-leading provider in virtual prototyping software solutions. We employ about 1200 highly qualified specialists in 40 countries across the globe. The key to our success is the use of realistic material physics, providing "as good as real" virtual results.

Germany
Neu-Isenburg and Dresden
Full Time Unlimited Contract
Apply at: 
ecr [at] esi-group.com
Your contact:
Eve Corbett
(Recruiter)

JOB PROFILE

This Marketing Specialist role is central to our go-to-market efforts locally. Your mission is to align ESI goals with local business needs and translate those into a consistent, effective and scalable marketing plan, develop and manage demand generation programs and campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close.

A key part of your role will be to champion global, regional and local country business priorities and ensure they are reflected in our Marketing program design and deliverables.

The successful candidate is expected to execute marketing initiatives flawlessly and to work in close alignment with the sales and marketing teams. Naturally, he/she needs to have excellent organizational skills and the ability to effectively collaborate and communicate with key stakeholders within ESI.

  • Work closely with the Global Marketing Management Team and other sales leaders to define the marketing strategy locally.
  • Create and execute the marketing plan for the local region, based on the business goals and marketing results expected. Ensure performance and ROI are tracked. Measure and monitor sales funnel activity, make recommendations to address coverage gaps.
  • Manage the day-to-day strategy and execution of multiple channels and initiatives, monitoring and optimizing performance to create insights and improve execution over time, all to accelerate growth.
  • Manage local agencies by briefing them on the scope of all projects while providing strategic direction and executional oversight.
  • Utilize reporting to regularly understand and communicate the results of marketing initiatives, use insights to drive future decisions and plans as well as communicate results with sales.
  • Manage project budgets and take responsibility for tracking and monitoring campaign spend.
  • Understand specific challenges of strategic accounts, discover the decision-making process and key personas in the organization to support programming.
  • Work with Global events team to coordinate local programs and support our flagship events

 

YOUR SKILLS

  • Bachelor's Degree or equivalent experience
  • 3 – 5 + years marketing experience in a technology company B2B market
  • German (Fluent)
  • English (Fluent)
  • CRM Software (Salesforce preferred)
  • Power Bi
  • MS Office Products
  • Pardot
  • Excellent written and oral communications skills
  • Demonstration of a metrics-driven approach to success and can show Return on Investment by tracking results from funded/co-marketing activity against budget
  • Strong project management skills
  • Problem solving skills
  • Time management, prioritization, and organizational skills are key
  • Ability to shift priorities and help other team members as needed

WHAT WE OFFER

  • An ambitious and innovative environment
  • Exciting solutions with international teams and customers
  • Interesting work in an international company with great colleagues and office environment
  • Unlimited contract
  • Flexible working hours

Application form

Indicates required field
Salutation
One file only.
2 MB limit.
Allowed types: pdf, doc, docx, odt.
One file only.
2 MB limit.
Allowed types: pdf, doc, docx, odt.
Eligibility

Data privacy and security policy