Paris, France – April 29, 2009 – ESI Group (ESIN FR0004110310), a pioneer and world-leading supplier of digital simulation software for prototyping and manufacturing processes, announced today the advent of its new logo along with a new tagline: “get it right™”.

ESI has a long history of delivering simulation solutions to the industry, from the company’s creation in France in 1973, to the development of its flagship product PAM-CRASH in 1985, to its IPO on the Paris Nouveau Marché stock market in 2000 allowing several acquisitions. Throughout the years, ESI was joined by experts from around the world and employs today more than 750 high-level specialists worldwide. It’s now the right time for ESI to refresh its image in support of what the company is today.

Along with a new, innovative logo, ESI has launched its new tagline, “get it right™” in alignment with its strategy to enable End-to-End Virtual Prototyping, essentially allowing customers to shorten their development cycle and reduce costs by using fewer physical prototypes. Designers and engineers test a product’s manufacturing feasibility and performance on the virtual prototype itself. Empowering customers to “build it right”, “test it right”, and “deliver it right”, ESI allows industry leaders to deliver the physical prototype, and ultimately the product, right the first time.
 
 “I’m very pleased to announce this latest step in ESI’s history,” said Alain de Rouvray, Chairman and CEO of ESI Group. “Our new branding is an opportunity to send a strong, positive message to the market: ESI is an innovative solution provider, daring and ground-breaking. We help our customers “get it rightTM” by delivering solutions encompassing software and services for the end-to-end virtual prototype. Simulation can now start early in the design phase to validate step by step the performance of the complete digital model well before the first real prototype, allowing end-users and managers to make key decisions upstream,” he continued. “This provides significant gains in reliability, productivity and innovation, to get to a real prototype right the first time. ESI provides here to our customers a key competitive advantage.” 

With this new logo design, ESI has moved towards a simple, fresh look to embody modernity and dynamism. The color orange represents enthusiasm, creativity and determination, which adequately reflect ESI’s spirit of innovation, quality, and commitment to people.

ESI’s new logo supports a vision, a strategy, and an identity that are truly unique on the market. 
get it right™ with ESI!

Please visit our website for a first feel of our new look: www.esi-group.com

About ESI Group

ESI is a world-leading supplier and pioneer of digital simulation software for prototyping and manufacturing processes that take into account the physics of materials. ESI has developed an extensive suite of coherent, industry-oriented applications to realistically simulate a product’s behavior during testing, to fine-tune manufacturing processes in accordance with desired product performance, and to evaluate the environment’s impact on product performance. ESI’s products represent a unique collaborative and open environment for Simulation-Based Design, enabling virtual prototypes to be improved in a continuous and collaborative manner while eliminating the need for physical prototypes during product development. The company employs over 750 high-level specialists worldwide covering more than 30 countries. ESI Group is listed in compartment C of NYSE Euronext Paris. For further information, visit www.esi-group.com.

get it right™ is an ESI Group trademark.

Press Relations

ESI Group     
Elise Lavoue     
elise.lavoue@esi-group.com  
Tel.: +44 (0) 1865 784 833